Leading brands use data to inform better creative
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PhDs James Slezak and Valerie Coffman co-founded Swayable to apply advanced statistical methods to the question: What changes minds? We use randomized controlled trials (RCTs), the type of tests used in clinical research, to isolate the impact of creative assets, and provide the most robust data available on messaging persuasion.
What can I test in Swayable?
What if my content is not finalized? e.g., concepts, messaging, or ideas
Where do your respondents come from? How do you ensure there is no bias?
What kinds of metrics do I receive?
How quickly do you get the data?
How accurate are the results?