Video
Driving Brand Lift with Health-Ade Kombucha
Jun 5, 2023
Pricing
Boosting in-store sales with Thomas' English Muffins
May 18, 2023
Campaign
Winning Cannes and Effies with SS+K and Visit Iceland
May 5, 2023
TV Ads
Optimizing TV ads with Truff Hot Sauce
Mar 11, 2022
Movie Trailers
Perfecting movie trailers with Swayable
Feb 2, 2023
Price
Testing prices for a new product
Jan 2, 2023
PhDs James Slezak and Valerie Coffman co-founded Swayable to apply advanced statistical methods to the question: What changes minds? We use randomized controlled trials (RCTs), the type of tests used in clinical research, to isolate the impact of creative assets, and provide the most robust data available on messaging persuasion.