“LOVE the heat map function for our reporting deck, clear as day to quickly analyze."



Miranda Soukup
Creative Director
PhDs James Slezak and Valerie Coffman co-founded Swayable to apply advanced statistical methods to the question: What changes minds? We use randomized controlled trials (RCTs), the type of tests used in clinical research, to isolate the impact of creative assets, and provide the most robust data available on messaging persuasion.