How it works
How it works
How it works
How it works
Swayable measures Persuasion with RCT technology
Swayable applies clinical testing methodology
to media and advertising using RCT technology
Swayable measures Persuasion with RCT technology
Step 1
We divide audience into test and control groups
We divide audience into test and control groups
We have access to large sample audiences, which we randomly divide into a test audience who sees your content, and a control audience who sees unrelated ‘placebo’ content
We have access to large sample audiences, which we randomly divide into a test audience who sees your content, and a control audience who sees unrelated ‘placebo’ content
Step 2
We send creative out
We send creative out
We send your creative(s) to the test group(s), and
send unrelated ‘placebo’ content to the control group
We send your creative(s) to the test group(s), and send unrelated ‘placebo’ content to the control group
Step 3
We survey the test
and control groups
We survey the test
and control groups
Both audiences answer the same questions
about your brand or product
Both audiences answer the same questions about your brand or product
Step 4
We measure
the difference
We measure
the difference
The difference between the control group
and test group reveals the impact of your content
The difference between the control group
and test group reveals the impact of your content
Step 5
You get insights
in 24 hours
You get insights
in 24 hours
Both audiences answer the same questions
about your brand or product
Both audiences answer the same questions about your brand or product
Ready to test your creative?
Why are marketers switching to RCT technology?
Swayable RCTs (randomized controlled trials) allow you to isolate cause and effect, on large samples, in lightning-fast time to make marketing decisions.
24 hour results
24 hour results
Receive insights in time
for real-time decisions
Receive insights in time
for real-time decisions
Proof of causality
Proof of causality
Scientifically proven cause
and effect with control group
Scientifically proven cause
and effect with control group
Test before ad buy
Test before ad buy
Do not need to buy ads to measure impact
Do not need to buy ads to measure impact
Direct input from thousands of real consumers
Direct input from thousands of real consumers
Test on 1,000s and report
on statistical significance
Test on 1,000s and report
on statistical significance
Measure upper
funnel metrics
Measure upper
funnel metrics
Brand lift, Purchase intent,
custom questions
Brand lift, Purchase intent,
custom questions
Benchmarking
Benchmarking
Compare against growing
bank of industry data
Compare against growing
bank of industry data
Swayable
RCT tests
Swayable
RCT tests
Brand lift study
e.g. Kantar, Ipsos,
Nielsen
Brand lift study
e.g. Kantar, Ipsos,
Nielsen
Brand lift study
e.g. Kantar, Ipsos,
Nielsen
Pre/Post tests
e.g. sales before
and after campaign
Pre/Post tests
e.g. sales before
and after campaign
Pre/Post tests
e.g. sales before
and after campaign
A/B tests
e.g. test
2 landing pages
A/B tests
e.g. test
2 landing pages
A/B tests
e.g. test
2 landing pages
Survey and
feedback
platforms
e.g. YouGov,
Zappi, System1
Survey and
feedback
platforms
e.g. YouGov,
Zappi, System1
Focus
groups
Focus
groups