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How it works

How it works

How it works

How it works

Swayable measures Persuasion with RCT technology

Swayable applies clinical testing methodology
to media and advertising using RCT technology

Swayable measures Persuasion with RCT technology

Step 1

We divide audience into test and control groups

We divide audience into test and control groups

We have access to large sample audiences, which we randomly divide into a test audience who sees your content, and a control audience who sees unrelated ‘placebo’ content

We have access to large sample audiences, which we randomly divide into a test audience who sees your content, and a control audience who sees unrelated ‘placebo’ content

Step 2

We send creative out

We send creative out

We send your creative(s) to the test group(s), and

send unrelated ‘placebo’ content to the control group

We send your creative(s) to the test group(s), and send unrelated ‘placebo’ content to the control group

Step 3

We survey the test

and control groups

We survey the test

and control groups

Both audiences answer the same questions

about your brand or product

Both audiences answer the same questions about your brand or product

Step 4

We measure

the difference

We measure

the difference

The difference between the control group

and test group reveals the impact of your content

The difference between the control group

and test group reveals the impact of your content

Step 5

You get insights

in 24 hours

You get insights

in 24 hours

Both audiences answer the same questions
about your brand or product

Both audiences answer the same questions about your brand or product


Ready to test your

creative?

Ready to test your

creative?

Ready to test your

creative?

Ready to test your creative?

Book your demo

Book your demo

Book your demo

Book your demo

Why are marketers switching to RCT technology?

Swayable RCTs (randomized controlled trials) allow you to isolate cause and effect, on large samples, in lightning-fast time to make marketing decisions.

24 hour results

24 hour results

Receive insights in time

for real-time decisions

Receive insights in time

for real-time decisions

Proof of causality

Proof of causality

Scientifically proven cause

and effect with control group

Scientifically proven cause

and effect with control group

Test before ad buy

Test before ad buy

Do not need to buy ads to measure impact

Do not need to buy ads to measure impact

Direct input from thousands of real consumers

Direct input from thousands of real consumers

Test on 1,000s and report

on statistical significance

Test on 1,000s and report

on statistical significance

Measure upper

funnel metrics

Measure upper

funnel metrics

Brand lift, Purchase intent,

custom questions

Brand lift, Purchase intent,

custom questions

Benchmarking

Benchmarking

Compare against growing

bank of industry data

Compare against growing

bank of industry data

Swayable

RCT tests

Swayable

RCT tests

Brand lift study

e.g. Kantar, Ipsos,

Nielsen

Brand lift study

e.g. Kantar, Ipsos,

Nielsen

Brand lift study

e.g. Kantar, Ipsos,

Nielsen

Pre/Post tests

e.g. sales before

and after campaign

Pre/Post tests

e.g. sales before

and after campaign

Pre/Post tests

e.g. sales before

and after campaign

A/B tests

e.g. test

2 landing pages

A/B tests

e.g. test

2 landing pages

A/B tests

e.g. test

2 landing pages

Survey and

feedback

platforms

e.g. YouGov,

Zappi, System1

Survey and

feedback

platforms

e.g. YouGov,

Zappi, System1

Focus

groups

Focus

groups